news & trends

New Food Label Reading Tool – Health Canada Update

Health Canada recently unveiled an updated food label reading resource on it’s website, featuring clear graphics and simple 3 step process to understand food labels. Those who completed our n4nn course have gained valuable insights into interpreting food labels, empowering them to make healthier dietary choices. Using food labels can help you compare and choose products so you can make an informed choice. Below is the information on Health Canada’s new 3 step method to interpret food labels.

If you are interested in learning more about label reading, our n4nn tutorials cater to lunch and learns and professional development activities. Additionally, the n4nn online course is an invaluable resource for further exploration and understanding. If you’re interested in expanding your nutrition knowledge, please reach out to us.

Use these three steps to understand food labels

  1. Find the amount of food: 

The amount of food listed in the nutrition facts table is called serving size. The information in the nutrition facts table is based on this amount of food.

  1. Use % daily value:

The % daily value (% DV) tells you if a food product has a little or a lot of a certain nutrient:

  • 5% DV or less is a little
  • 15% DV or more is a lot
  1. Read the list of ingredients: 

The list of ingredients lists all of the ingredients in a food product in order of weight. This means that the food product contains:

  • more of the ingredients found at the beginning of the list
  • less of the ingredients at the end of the list

 

Make a healthier food choice

When making a food choice or comparing two similar food products, choose those with less:

  • sugars
  • sodium
  • saturated fats

Some nutrients you may want more of include:

  • iron
  • fibre
  • calcium
  • potassium

Written by Lucia Weiler, BSc, RD, PHEc, Award-winning dietitian and Owner, n4nn

Source Heath Canada (2023) https://food-guide.canada.ca/en/tips-for-healthy-eating/use-food-labels-make-healthier-choices/

Aspartame Controversy

What’s the issue?

On July 26, 2023, The World Health Organization (WHO) International Agency for Research on Cancer (IARC) declared aspartame a potential carcinogen based on a hazard evaluation with the mention that more research is needed to understand the health impacts. Another WHO agency named the Joint Expert Committee on Food Additives (JECFA) focused on risk assessment considering exposure, and concluded that ‘there was no convincing evidence from experimental animal or human data that aspartame has adverse effects after ingestion.’ (WHO/JECFA) JECFA and Health Canada state the acceptable daily intake (ADI) for aspartame as  0–40 mg/kg body weight. According to Francesco Branca, WHO’s director of nutrition and food safety, the ‘safe’ limit is roughly equivalent to nine to 14 cans of soda a day for an average-sized adult and the “occasional consumption of aspartame is probably not going to be associated with a health risk for most individuals.” Reactions to WHO’s reports have been mixed, with some experts saying that aspartame is largely safe while others argue there are still potential concerns about its health risks and that more research is needed.

Here are some news clips with credible spokespersons for deeper insights into the issues:

Now what?

Health Canada’s online statement on Aspartame says that ‘there is no evidence to suggest that the consumption of foods containing this sweetener, according to the provisions of the Food and Drug Regulations and as part of a well-balanced diet, would pose a health risk to consumers.  Health Canada is also reviewing the summary assessments by the WHO’s International Agency for Research on Cancer (IARC) and JECFA published on July 13, 2023, and will review the full reports for each assessment once they are released. The department will determine whether action on aspartame is needed to protect Canadians, taking into consideration the scientific details from the full reports and information specific to the Canadian context for aspartame. Action Health Canada could take, if necessary, includes reducing one or more maximum levels of use for aspartame, further restricting which foods it may be used in, or no longer permitting it to be used as a food additive.’ (Health Canada/Aspartame July 25, 2023)

Although food makers and regulators can show science on aspartame containing products as safe and demonstrate how they can be part of a balanced diet, consumers are hearing more in the media about aspartame being a potential carcinogen. This makes many people wonder about why eat foods/drink beverages that contain aspartame and start looking for alternative options. In my practice I see clients reading ingredients list more often than before to identify what’s in the foods they purchase. The opportunity for food makers is to better understand people’s perceptions, provide credible information and offer choices that meet their needs and preferences.

Please reach out to us for more information about translating the science to unlock food’s potential to support healthy living.

International Trends

Food regulations are changing all around the globe and we’re keeping an eye on international policies that may impact your business. Click here to discover more about 3 impactful changes – USA Menu Labelling, Ireland Sugar Tax and WHO Marketing to Kids. Contact us to discuss more about these emerging trends and the connection to your business and health and wellness.

  1. USA Menu labelling goes national
Menu labelling usa N4NN news May 2018
(Image source: FDA.GOV)

USDA’s menu labelling has reached the compliance deadline.  As of May 7, 2018 USA consumers now have access to calorie and nutrition information in restaurants and similar retail food establishments that are part of a chain with 20 or more locations. This information inspired competition among producers to formulate food in ways that make it more healthful. In 2017, Ontario became the first province in Canada to include mandatory menu labelling of calories. What’s your plan to leverage the power of food? Are you using science-based attributes to make your foods healthier? We are Registered Dietitians who can help!

Source: US Food & Drug Administration, Menu Labeling Requirements and Marion Nestle PhD www.foodpolitics.com

  1. Ireland’s new sugar tax on soft drinks takes effect May 1st.
sugar tax N4NN news May 2018
(Image source Independent ie Newsdesk)

 

Irish consumers are now seeing that high-sugar drinks have become more expensive under the Sugar Sweetened Drinks Tax. The 16c tax applies to water or juice-based drinks with between 5-8g of sugar per 100ml. The soft drinks tax rises to 24c per litre for varieties with more than 8g of sugar.

The tax only applies to water and juice-based drinks with added sugar. Fruit juices and dairy products are exempt from the tax on the ground that they offer some nutritional value.

Regulators expect soft drinks companies will reformulate their products in order to avoid the tax. The move has been welcomed by the Irish Heart Foundation.  It is hoped the sugar tax will play an important role in tackling Ireland’s obesity crisis, with one in four Irish children currently overweight or obese.

Back here at home, the North West Territories is considering a sugary drink tax in 2018-2019.

Source: Independent.ie Newsdesk

  1. UN WHO weighs in against Marketing to kids

WHO M2K N4NN news May 2018 M2K N4NN news May 2018
(Image source:WHO.org & Nutrition for NON Nutritionists)

UN health officials consider plan to ‘outlaw’ fast food giants from charitable work with kids says a memo reported in the news. UK media says WHO calls for ‘stringent regulation’ to block firms, such as KFC and McDonalds from marketing fast food to under the age of 18. This report is consistent with published WHO workplan to end childhood obesity. This implementation plan included tackling the marketing of unhealthy foods and non-alcoholic beverages to children. The Commission advised to adopt, and implement effective measures, such as legislation or regulation, to restrict the marketing of foods and non-alcoholic beverages to children and thereby reduce the exposure of children and adolescents to such marketing.

Marketing to Kids (M2K) is a key issue in Canada too. On May 1, 2018, the House of Commons Standing Committee on Health proposed to reduce the age of restriction to under age 13 (from under age 17). Final regulations are expected to be released in June.

Source: WHO Executive Board 140th session, Steve Hawkes, Deputy Political Editor The SUN(UK)

Top 3 Trends & Winners at Grocery Innovations Canada 2017

Lucia GIC grocery trade show 2017 gic 2017 show pic

Grocery Innovations Canada (GIC) is a ‘must attend’ annual event for professionals in the grocery and specialty food business. This year’s conference and trade show offered tips for growth, innovation, and best ways to connect with consumers.  Here are 3 TOP TRENDS we recognized in some of the award winning products.

  1. Pack it with protein
  2. Make it Fresh
  3. Keep it simple & clean for labels

Pack it with protein
Food makers are adding and highlighting protein in just about every category. It’s true that consumers are looking for protein but many people are confused about how much they need and where are the best sources of this important nutrient. As dietitians, we translate the science and find that Canadian nutrition recommendations encourage people to include plant based proteins and balance their protein intakes throughout the day, especially at breakfast.

Two of the 2017 Grocery Innovation award winners featured a protein claim.
•     EGGbakes (Burnbrae Farms Ltd.) with about 13 grams protein per 95 g serving.
•     PrOATein Premium Nutritional Bar (PrOATein) 15 grams protein per 50g bar.

gic 2017 egg burnbrae

Grocery Innovation 2017 Proatein

 

 


Make it Fresh
Demand for fresh food is on the rise (Euromonitor). We saw many packages inviting us to eat with our eyes first, using windows to let fresh food peek through and beautiful fresh food images on pack. Adding a story about where the food was grown and who cared for it makes packaged fresh food a consumer attraction. One of the top 10 winners of the 2017 Grocery Innovations Awards captured this trend: Ready-To-Eat Fresh Fruits & Vegetables (Nature Knows Inc.) showcasing fresh grape tomatoes, blueberries or grapes.

gic 2017 nature knows

Keep it Simple – the food label that is.
Consumers are looking for a clean label which may be interpreted as a combination of ‘free from’ features as well as an ingredient list that is easy to read, understand and not too long. Simply Simple Kefir+ Overnight Oats (A&M Gourmet Foods Inc.) was voted as one of the top 10 most innovative products.
gic 2017 kefir overnight oats

food labelling changes n4nn

You already know Canadian packaged foods are preparing to update their labels to comply with new Ingredient list and Nutrition Facts Table regulations.  Are you working with food brands and rethinking your food offerings? If you have questions about food and health contact us. As Registered Dietitians we are Canada’s trusted experts who translate the science of nutrition into terms everyone can understand. We unlock food’s potential and support healthy living for all Canadians. Reach us for reliable advice at info@NutritionForNonNutritionists.com.

 

 

 

 

 

 

NEW Front of Pack Labelling Update – 3 tips on how you can prepare for the big changes ahead.

N4nn fop labelling nov 2017
Photo Credit: Health Canada

  1. WHAT?
    Front-of-Package Nutrition Labelling update is out – read it here!

Health Canada just published the future of Front-of-Package (FOP) nutrition labelling based on proceedings from Sept. 18, 2017 Stakeholder Engagement Meeting. The document’s summary and subsequent social media comments from scientists and regulators signal big changes for food makers.  Although ‘no firm decisions were reached and re-designed symbols would be subjected to further consultations,…Health Canada concluded that a mandatory ‘high in’ front-of-package labelling system is the most appropriate to use’.  Front-of-Package examples included warning symbols implemented in other countries such as Chile and Ecuador. Are you ready for something like this?

N4NN 2017 fop graphic

  1. SO WHAT?
    Consider if your packaged foods may have to show warning labels on front-of-package.

The ‘high in’ Front-of-Package label approach may require a black and white warning label on pack in the future but consumers already have a tool to focus on the 3 nutrients of public health concern in the NEW nutrition facts table (NFT). Have you considered what the % Daily Value (% DV) for sugars, sodium and saturated fat tells about foods? The NFT footnote explains the % DV as this:  5% or less is a little, 15% or more is a lot. The new FOP will make sure that the negative attributes of food products are represented to help Canadians make informed food choices. Health Canada recognizes that there is a gap in labelling between packaged foods and those sold in in grocery or restaurants.  Future work with provincial and territorial counterparts will aim to find the best way to provide nutrition information in restaurants and other food service establishments.

  1. NOW WHAT?
    Speak to a Registered Dietitian with food labelling expertise to plan your strategies.

Health Canada says ‘discussion is very important in moving this forward and we need to get it right’. We agree and encourage you to connect with Registered Dietitians who are regulated professionals accountable to the public based on the highest standards of science and ethics.  Our influence runs deep and we look beyond the fads and gimmicks to deliver reliable advice that supports healthy living for all Canadians.

Contact us to help you meet the demands of rethinking food labelling and to guide your team in unlocking food’s nutrition potential.

 

What’s on the MENU? Calorie labelling!

what's on the menu blog march 2017

Have you noticed the new calorie labelling on Ontario chain restaurant menus? Operators, servers and consumers are coming to grips with the new reality of revealing calories in a serving of food. We’ve been busy moderating partnership events and engaging with stakeholders about the challenges of the new menu labelling. The events were in collaboration with Canadian Association of Foodservice Professionals (CAFP), Restaurants Canada and Dietitians of Canada.

A shout out to fellow dietitian Donna Bottrell who did a terrific job organizing the events, and to Nancy Hewitt President CAFP Toronto for her support.

CAFP lucia moderator event
From left: Donna Bottrell, organizer of the event; Nancy Hewitt, CFE, President of the CAFP Toronto Branch; Susan Somerville, Dean, from Humber College, and Panelist Jamie Rillet and Moderator Lucia Weiler.

Here is a snapshot of what we heard:

  • ‘Medium and small chains are looking for guidance and consistency from the Government.’ Jamie Rilett, Restaurants Canada
  • ‘It’s challenging for a server to explain the calorie range for a serving size. More support and education would be helpful’ K.B.Bose, Shoeless Joe’s
  • ‘There is the nutrient variable to consider and educate about. How to address the fact that milk has more calories than pop but it’s also more nutritious?’ Katie Jessop RD
  • ‘Collaboration is needed between food professionals: chefs, dietitians and nutritionists.  And we are eating foods- not just one food. Food combinations in menus can help create healthier options. Nutrition professionals can assist operators and consumers.’   Lucia Weiler RD
  • ‘A lot of time was spent by Aramark in the initial analysis…they made sure to standardize recipes and then tested and tested which led to a recipe database.’ Karen Williams, Aramark
  • ‘Menu calorie labelling is just the beginning. There is a future importance for all aspects of nutrition and food, especially sustainable processing. Millennial consumers are very conscious about the’ what’ and the ‘how’ of food.’ K.B.Bose, Shoeless Joe’s

For more stakeholder views and participant feedback please contact us. We would be happy to help your team formulate unique insights that integrate our Registered Dietitian expertise in food and nutrition and provide you with solutions that both foodservice professionals and consumers can use.

Is there added sugar in your favourite foods?

Sue Heather - 2

A recent study in the Canadian Medical Association Journal found that 66% of packaged foods contain at least one type of added sugar in the ingredients list. Registered Dietitian Sue Mah shared her thoughts on CBC News Network.

Watch the TV interview.

The study found that added sugars were present in products from baby food, baked goods and cereals to frozen dinners, snacks and yogurts.

Sugar, especially added sugar has been under fire for its association with health issues including heart disease, diabetes, dental cavities and obesity. Added sugars are sugars and syrups that are added to foods or beverages. This does not include naturally occurring sugars which are found in foods such as fruit, milk and yogurt.

The Heart and Stroke Foundation recommends limiting added sugars to a maximum of 10% of total calories in a day. For an average 2,000 calorie diet, 10% is about 48 grams or 12 teaspoons of added sugars a day.

In the USA, added sugars must be disclosed on nutrition labels by July 26, 2018. The situation differs here in Canada. Added sugars will not be disclosed on nutrition labels. Health Canada has set the % Daily Value (%DV) at 100 grams for total sugars (added sugars plus naturally occurring sugars).

Here’s our expert dietitian advice:

1. Read the Nutrition Facts table. Foods with 5 grams or less sugar per serving would be considered to have “a little” sugar whereas foods with 15 grams or more sugar per serving would be considered to have “a lot” of sugar.

sugar a little a lot

2. Read the ingredients list. By 2021, different sugars will be identified individually and grouped together as “Sugars” on the ingredients list. In the meantime, look for ingredient names that indicate sugar or end in ‘ose’ which are sugars too (e.g. dextrose, glucose, fructose, maltose, sucrose).

3. Look at the whole food.
Just because a food has little or no sugar doesn’t mean that it is a healthy or nutritious choice. Choose wholesome, foods for minimal sugar and maximum nutrition.

4. Contact us
to discuss how the new sugar labelling laws will impact your business and communications.

2016 Nutrition News – A Year in Review

cauliflower-crisis-best-image

2016 has definitely been a year for trending food and nutrition issues! Here’s our recap of the top three nutrition headlines of the year plus what you can expect in 2017.


1. CAULIFLOWER CRISIS

Who can ever forget the $8 sticker shock on a head of cauliflower in January?! It became the poster child for rising food prices in Canada. According to the CBC, the price of fresh veggies rose by 13% in the past two years.

What to expect in 2017: The average Canadian family can expect to pay up to $420 more for food next year, according to Canada’s Food Price Report, an annual publication by researchers at Dalhousie University in Halifax. The price of meats, fish, seafood and fresh vegetables may rise as much as 4 to 6 percent. Lead author Sylvain Charlebois points to weather disruptions caused by La Nina, energy related costs and the tanking Loonie as factors affecting the price hikes.

What you can do: Look at grocery store flyers and use e-coupons. Plan your meals and plan to use the leftovers too.

2. INTERNATIONAL YEAR OF PULSES
Declared by the United Nations, the International Year of Pulses successfully raised our awareness of pulses and their many health benefits. Chef Michael Smith, Canada’s ambassador of the International Year of Pulses, kicked off the year with an invitation for all of us to take the Pulse Pledge and eat pulses at least once a week for 10 weeks.

What to expect in 2017: The buzz about pulses will continue, starting with Global Pulse Day which occurs January 18th of every year. It’s a global event to celebrate pulses and continue the momentum of the 2016 International Year of Pulses. With rising food costs, look to economical and versatile pulses to be a staple on your grocery list.

What you can do: Plan to eat at least one meatless meal each week using beans, peas, lentils or chickpeas.

3. SUGAR TAX
In February, the Dietitians of Canada released a position statement calling for a 10-20% excise tax on sugar-sweetened beverages. Drinking sugar-sweetened beverages such as soft drinks, fruit drinks, sports drinks, energy drinks and specialty coffee / tea beverages seems to be linked to excess weight in both kids and adults. In March, the Senate Report on Obesity also recommended a new tax on sugar-sweetened and artificially-sweetened beverages as one of many efforts to fight obesity in Canada.

What to expect in 2017: Sugar will continue to be under fire. In his Spring 2016 budget speech, Canadian Finance Minister Bill Morneau pledged to help families make better choices, including actions to include more information about added sugars on food labels. Earlier this month, Health Canada opened a public consultation about its proposed front-of-package nutrition labels. For the first time ever, sugar would be called out as one of the three nutrients that can negatively affect our health if consumed in excess. Health Canada proposes to set the % Daily Value (%DV) for total sugars (natural and added sugars) at 100 grams per day. Under these proposed new labelling regulations, foods which contain 15 grams or more of total sugars per serving would be considered “high in sugars” and carry a warning symbol.

What you can do: Share your opinions about nutrition labelling. Complete this brief consumer questionnaire and / or complete the technical questionnaire both by January 13th, 2017. This is YOUR chance to help shape the future of nutrition labelling in Canada.

Have questions about upcoming trends or how Health Canada’s proposed front-of-package labelling may affect your business? We can help. Contact us at: Info@NutritionForNonNutritionists.com

New Nutrition Labels are Coming!

nutrition-labels-old-vs-new-bigger

After two years of public consultations, Health Canada has finalized the changes to the Nutrition Facts table and ingredients list on packaged foods. On December 14th, 2016, the Honourable Jane Philpott, Minister of Health announced that these changes are all part of the strategy to help make healthy food choices the easy choice for all Canadians.

Here’s a quick at-a-glance comparison of the old versus the new Nutrition Facts table as well as Ingredients lists.

The new Nutrition Facts table places a greater emphasis on calories, potassium, calcium and iron. For the first time ever, total sugars will have a % Daily Value (%DV) set at 100 grams:

nutrition-labels-old-vs-new-bigger


All food colours will now be listed by their name rather than collectively listed as “colours”:

ingreds-list-new


Different types of sugars will still be individually identified, and will now also be grouped together as “Sugars”:

ingreds-list-sugars

The food industry has 5 years (until 2021) to make these changes, but you may start seeing new labels as early as next year.

Contact us at: Info@NutritionForNonNutritionists.com for more information about these label changes and to discuss how the proposed regulatory changes to front-of-package labelling will impact your business.

Senate Report on Obesity

Senate-report-Obesity-in-Canada-p1-normal

Almost 2/3 of adults and 1/3 of kids are overweight or obese. The obesity crisis is a complex issue. What can be done?

In their report Obesity in Canada released earlier this month, the Standing Committee on Social Affairs, Science and Technology made 21 recommendations to chart a course for a leaner, healthier future. Here are some of the key recommendations which are generating a healthy discussion:

– The federal government assess the options for taxation levers with a view to implementing a new tax on sugar-sweetened as well as artificially-sweetened beverages.
– The Minister of Health:

  • immediately undertake a complete revision of Canada’s food guide in order that it better reflect the current state of scientific evidence.
  • reassess the daily value applied to total carbohydrates based on emerging evidence regarding dietary fat and the fat promoting nature of carbohydrates and require that the daily intake value for protein be included in the Nutrition Facts table.
  • assess whether sugar and starch should be combined under the heading of total carbohydrate within the Nutrition Facts table and report back to this committee by December 2016.
  • encourage nutrition labelling on menus and menu boards in food service establishments.

    Obesity is a multi-factorial issue with no easy solution. Join in our upcoming Nutrition for NON-Nutritionists course (April 20, 2016) to get our in-depth POV on these recommendations and issues, or contact us to discuss how these recommendations will impact your business innovations and communications.

  • Health Canada announces proposed changes to the food label and Nutrition Facts table

    On June 12th, Health Canada shared a proposed Nutrition Facts table aimed to improve nutrition information on food labels. As part of the consultation process you are invited to provide comments in writing to Health Canada by August 26, 2015. This is the right time to get involved let your voice be heard! In general, the proposed changes are as follows:

    • Serving sizes will be regulated to make them consistent and reflect what is typically eaten (e.g. a serving of bread will be 2 slices instead of 1 slice)
    • The information about serving sizes and calories will be more prominent
    • Sugars will have a new % Daily Value (%DV) of 100 grams and sugars will be grouped together in the ingredients list
    • The %DV for carbohydrates will be removed
    • A footnote will appear at the bottom of the Nutrition Facts table to explain that 5% DV or less is a little and 15% DV or more is a lot
    • Food colours will be identified by their common name in the list of ingredients
    • A new health claim will be allowed, “A healthy diet rich in a variety of vegetables and fruit may help reduce the risk of heart disease”
    • Vitamins A and C will be removed from the Nutrition Facts table, and potassium will be added
    • The actual amounts in milligrams (mg) of potassium, calcium and iron will now be shown in addition to their % DV

    Contact us if you would like to discuss the interpretation of the proposed label changes and how they may impact your business. We can also assist with your comments to Health Canada during the consultation phase which ends August 26, 2015.

    Let your voice be heard! Help shape Canada’s new food labels

    Health Canada recently announced proposed new changes to the Nutrition Facts table and ingredients lists with the goal of improving nutrition information on food labels. We encourage you to you consider the proposed changes and voice your opinion to Health Canada through their 10 question on-online survey and/or technical consultation before September 11th, 2014.

    Some of the key proposed changes include:

    • listing Calories in a bigger and bold font
    • using consistent serving sizes on similar foods
    • increasing the Daily Value for fat and calcium, and decreasing the Daily Value for sodium
    • removing the % Daily Value for fibre and total carbohydrates
    • adding information about added sugars by including a % Daily Value for sugars as well as showing the amount of added sugars in the product
    • removing vitamins A and C, but adding potassium and vitamin D to the label
    • grouping nutrients that we should limit (fat, sodium and sugar) at the top half of the label
    • grouping nutrients that we need to get enough of (fibre, vitamins, minerals) at the bottom half of the label.

    The consultation period is now open, and all consumers and stakeholders are invited to provide input on the proposed changes. We strongly urge you to let your voice be heard and share your feedback in shaping this important national nutrition labelling regulation.

    Health Canada has developed three consumer fact sheets about Ÿ Serving Sizes, ŸNutrition Facts table and Ingredient List and  Sugar Content.  Consumers can provide their feedback through a 10 question online survey.

    For food and health professionals, there is also a series of five technical consultation documents which explain the rationale for the proposed changes: Ÿ Format Requirements, ŸCore Nutrients, ŸDaily Values (%DV), ŸReference Amounts and Ÿ Serving Sizes. You are also invited to provide feedback to each of these consultation documents.

    All comments must be submitted to Health Canada by September 11, 2015. Please contact us for assistance in reviewing the proposed changes, providing feedback to the consultation, and discussing how these changes may impact your products’ nutrition claims.

    Health Canada invites you to comment on Satiety Health Claims on Food

    Health Canada has recently released a Guidance Document on Satiety Health Claims on Food which is open for comments until November 12, 2012.  The document outlines the criteria for the satiety claim assessment and assists in decisions for claims in labelling and advertising. The purpose of this consultation is to seek comments proposed claim criteria.

    Several proposed wordings for the claim also appear in the consultation document and may be of interest to your business. Communication about the product must be properly worded and not create the impression that foods carrying satiety claims would help individuals control food intake and manage body weight. It’s important to note that food products sold in Canada with the satiety claim must be substantiated using human studies. Read the full document.

    Implications to your business:

    Satiety is an important claim globally with numerous new launches in international markets. Many of the new products were based on fibre and/or protein. Market researchers can expect more products to follow as studies into pea, potato, whey, milk and other proteins increases. (Source: http://www.foodmanufacture.co.uk/Ingredients/Number-of-products-making-satiety-claims-set-to-soar?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright)

    Health Canada approves new health claim

    Health Canada has recently permitted a new health claim linking the consumption of psyllium fibre to a reduction of blood cholesterol.   A sample claim is: “Psyllium fibre helps lower cholesterol, a risk factor for heart disease. 1 cup (30 g) of Brand X cereal with psyllium supplies 50% of the daily amount of fibre shown to help lower cholesterol.”  The “daily amount” is 7 g of psyllium fibre. To make this claim, the food must contain at least 1.75 g of psyllium soluble fibre per serving size as well as meet other specific nutrient criteria.

    According to Health Canada, increased psyllium intake could be beneficial for adults who have normal or high blood cholesterol levels. Psyllium is a grain similar to wheat and oats, and is a concentrated source of soluble fibre.

    Implications for your business: Only a few breakfast cereals currently contain psyllium fibre, but you can bet we’ll be seeing more psyllium-containing products hit the grocery shelves soon. For more information, read http://www.hc-sc.gc.ca/fn-an/label-etiquet/claims-reclam/assess-evalu/psyllium-cholesterol-eng.php