news & trends

Is there added sugar in your favourite foods?

Sue Heather - 2

A recent study in the Canadian Medical Association Journal found that 66% of packaged foods contain at least one type of added sugar in the ingredients list. Registered Dietitian Sue Mah shared her thoughts on CBC News Network.

Watch the TV interview.

The study found that added sugars were present in products from baby food, baked goods and cereals to frozen dinners, snacks and yogurts.

Sugar, especially added sugar has been under fire for its association with health issues including heart disease, diabetes, dental cavities and obesity. Added sugars are sugars and syrups that are added to foods or beverages. This does not include naturally occurring sugars which are found in foods such as fruit, milk and yogurt.

The Heart and Stroke Foundation recommends limiting added sugars to a maximum of 10% of total calories in a day. For an average 2,000 calorie diet, 10% is about 48 grams or 12 teaspoons of added sugars a day.

In the USA, added sugars must be disclosed on nutrition labels by July 26, 2018. The situation differs here in Canada. Added sugars will not be disclosed on nutrition labels. Health Canada has set the % Daily Value (%DV) at 100 grams for total sugars (added sugars plus naturally occurring sugars).

Here’s our expert dietitian advice:

1. Read the Nutrition Facts table. Foods with 5 grams or less sugar per serving would be considered to have “a little” sugar whereas foods with 15 grams or more sugar per serving would be considered to have “a lot” of sugar.

sugar a little a lot

2. Read the ingredients list. By 2021, different sugars will be identified individually and grouped together as “Sugars” on the ingredients list. In the meantime, look for ingredient names that indicate sugar or end in ‘ose’ which are sugars too (e.g. dextrose, glucose, fructose, maltose, sucrose).

3. Look at the whole food.
Just because a food has little or no sugar doesn’t mean that it is a healthy or nutritious choice. Choose wholesome, foods for minimal sugar and maximum nutrition.

4. Contact us
to discuss how the new sugar labelling laws will impact your business and communications.

FDA introduces new Nutrition Facts Table

The Nutrition Facts Table (NFT) in the USA is over 20 years old. On May 20, 2016, the FDA (U.S. Food and Drug Administration) introduced the new label to help consumers south of our border make informed choices about the food they buy and eat.

NFT old versus new 2016 v2

Here’s a brief summary of the key changes that will take effect by July 2018 on USA food labels:

1. Serving size and servings per container – are now highlighted in larger font and/or bold. Serving sizes have been updated.
LIKE: This underscores the importance of portion sizes.
DISLIKE: The serving sizes are based on the amounts of food and beverages that people are actually eating, not on the amounts that they should be eating. For example, the serving size of ice cream was previously ½ cup but is changing to 2/3 cup.

2. Calories – are now highlighted in extra large font (how can you miss it?)
LIKE: With a global obesity crisis, calories have become the simple currency of weight. We tend to underestimate the calories that we consume.
BUT…Calories does not tell the whole story. Remember to look at the bigger picture of nutrient density and food quality. A Greek yogurt parfait with nuts and fruit may have more calories that a donut – but which is the healthier choice?

3. Calories from fat – have been removed
LIKE: We know that the quality and type of fat is more important that the amount of fat.

4. Added sugars – makes a debut on the new USA NFT. The %DV (% Daily Value) is set at 50 grams.
LIKE: Consumers are hearing more about sugar and health. According to the FDA, research shows that it is difficult to meet nutrient needs while staying within caloric limits if you consume more than 10% of your total calories from added sugars. Disclosing the amount of added sugars on the label will help consumers better distinguish between the natural sugars versus the added sugars in the food.

5. Vitamin D and potassium
– are required to be declared on the USA NFT, along with calcium and iron. For each of these, both the actual amount and the %DV amount are listed. Vitamins A and C are no longer mandatory, and can be listed on a voluntary basis.
LIKE: Since many of us are probably not getting enough Vitamin D, potassium, calcium and iron, these nutrients are of public health significance.

6. Footnote – is added to help put the %DV into context for consumers.
LIKE: The %DV is an easy way for consumers to determine whether the food has a little (less than 5% DV) or a lot (15% DV or more) of a nutrient.

The real question now is – will Health Canada follow suit with our NFT?
We’ll keep you posted as it happens!

Health Canada announces proposed changes to the food label and Nutrition Facts table

On June 12th, Health Canada shared a proposed Nutrition Facts table aimed to improve nutrition information on food labels. As part of the consultation process you are invited to provide comments in writing to Health Canada by August 26, 2015. This is the right time to get involved let your voice be heard! In general, the proposed changes are as follows:

  • Serving sizes will be regulated to make them consistent and reflect what is typically eaten (e.g. a serving of bread will be 2 slices instead of 1 slice)
  • The information about serving sizes and calories will be more prominent
  • Sugars will have a new % Daily Value (%DV) of 100 grams and sugars will be grouped together in the ingredients list
  • The %DV for carbohydrates will be removed
  • A footnote will appear at the bottom of the Nutrition Facts table to explain that 5% DV or less is a little and 15% DV or more is a lot
  • Food colours will be identified by their common name in the list of ingredients
  • A new health claim will be allowed, “A healthy diet rich in a variety of vegetables and fruit may help reduce the risk of heart disease”
  • Vitamins A and C will be removed from the Nutrition Facts table, and potassium will be added
  • The actual amounts in milligrams (mg) of potassium, calcium and iron will now be shown in addition to their % DV

Contact us if you would like to discuss the interpretation of the proposed label changes and how they may impact your business. We can also assist with your comments to Health Canada during the consultation phase which ends August 26, 2015.