Health Canada has recently released a Guidance Document on Satiety Health Claims on Food which is open for comments until November 12, 2012. The document outlines the criteria for the satiety claim assessment and assists in decisions for claims in labelling and advertising. The purpose of this consultation is to seek comments proposed claim criteria.
Several proposed wordings for the claim also appear in the consultation document and may be of interest to your business. Communication about the product must be properly worded and not create the impression that foods carrying satiety claims would help individuals control food intake and manage body weight. It’s important to note that food products sold in Canada with the satiety claim must be substantiated using human studies. Read the full document.
Implications to your business:
Satiety is an important claim globally with numerous new launches in international markets. Many of the new products were based on fibre and/or protein. Market researchers can expect more products to follow as studies into pea, potato, whey, milk and other proteins increases. (Source: http://www.foodmanufacture.co.uk/Ingredients/Number-of-products-making-satiety-claims-set-to-soar?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright)