news & trends

Tag Archives: taste

Keeping up with the shopper

Posted on
Reply

Do you have a good understanding of today’s shopper? At this year’s annual BrandSpark conference, marketing and insight leaders shared these top 7 critical shopper factors.

  1. Value – Canadians are active seekers of value for their money. 87% of Canadians are proud to get value.
  2. Enjoyment – For 88% of Canadians, taste is very important when choosing food.
  3. Health – 84% of consumers believe that nutrition can prevent illness and 69% are making changes to live healthier.
  4. Convenience – Products must be simple to use for Canadians. 63% say it’s very important that products save them time.
  5. Trust – When it comes to food and beverages, 60% of consumers feel it’s very important to buy a trusted brand.
  6. Innovation – Canadians are looking for new and improved benefits. 65% will pay more for a better new product.
  7. Multicultural – 70% of immigrants to Canada want cultural food products to taste authentic.

Contact us to learn more critical shopping factors related to social media and millennials.

Tracking Nutrition Trends 2013 – report released (June 2014)

Posted on
Reply

Established in 1989, Tracking Nutrition Trends (TNT) is the longest standing nutrition study in Canada. The recently released report examines the self-reported knowledge, attitudes and behaviours of adult Canadians with respect to food and nutrition. Also included in the report are key factors that affect consumer food choices.  Here’s a summary of the key findings.

  • Nearly all Canadians say they have done something to improve or change their eating and drinking habits over the past year. The top three improvements/changes are: eating more fruits and vegetables; reducing salt/sodium; and reducing sugar.
  • Only 24% of Canadians follow Canada’s Food Guide.
  • 2/3 of Canadians use supplements. The most popular supplements are vitamin D, multi-vitamins and vitamin C.
  • 63% of Canadians eat breakfast every day (up from 58% in 2008).
  • 97% of Canadians say taste is the most important factor when choosing a food, followed by nutrition and cost.
  • 88% of Canadians say that maintaining good health is a key influence on their food choices.
  • When looking at the nutritional information, the most influential factors of food choices are: source of protein, low in saturated fats, low in salt/sodium, source of fibre, no trans fat, and low in total fat.

For more detailed report findings, and to discuss relevance to your work please contact us.