Established in 1989, Tracking Nutrition Trends (TNT) is the longest standing nutrition study in Canada. The recently released report examines the self-reported knowledge, attitudes and behaviours of adult Canadians with respect to food and nutrition. Also included in the report are key factors that affect consumer food choices. Here’s a summary of the key findings.
- Nearly all Canadians say they have done something to improve or change their eating and drinking habits over the past year. The top three improvements/changes are: eating more fruits and vegetables; reducing salt/sodium; and reducing sugar.
- Only 24% of Canadians follow Canada’s Food Guide.
- 2/3 of Canadians use supplements. The most popular supplements are vitamin D, multi-vitamins and vitamin C.
- 63% of Canadians eat breakfast every day (up from 58% in 2008).
- 97% of Canadians say taste is the most important factor when choosing a food, followed by nutrition and cost.
- 88% of Canadians say that maintaining good health is a key influence on their food choices.
- When looking at the nutritional information, the most influential factors of food choices are: source of protein, low in saturated fats, low in salt/sodium, source of fibre, no trans fat, and low in total fat.
For more detailed report findings, and to discuss relevance to your work please contact us.
Contact us for comments or questions.