Now in its 13th year nationally and 35th year globally, Product of the Year is the world’s largest consumer-voted award for innovation in product function, design, packaging and ingredients. For the Canada awards, products are voted on by a nationally representative sample of 4,000 Canadians. Here are a few winners that are on trend and caught our eye!
Product Trend #1 – Plant-based ingredients
Plant-based eating is here to stay according to our 2022 trends blog. These products combine a variety of ingredients to offer consumers more choice.
Cauliflower Burgers – by Sol Cuisine: Cauliflower continues to be a trendy, versatile and gluten-free ingredient used an alternative to bread, pizza crusts and rice. This veggie burger is made with cauliflower, sweet potato and chickpeas. Each patty contains 6 grams of protein and 4 grams of fibre. Gluten-free, soy-free and an excellent source of iron.
Chickpea Tortillas – by Dempster’s: We’re seeing more bean-based product innovations. This limited edition tortilla is made with a blend of chickpea flour and Canadian wheat flour. Interestingly, the product carries a company-created “V” logo to signify vegan. Note, at the time of writing this blog, the product was not available in stores.
The Laughing Cow Mix Chickpea with Herbs – by Bel Canada Group: This is the first product on the Canadian market that mixes real cheese with legumes. Portion packed in 8 single serve triangles, it’s yet another example of a product blending animal and plant-based ingredients. These products may appeal to “flexitarians” who wish to add more legumes into their diet without becoming completely vegetarian or vegan.
Product Trend #2 – Make it with Maple
Maple is a trending flavour profile that’s still going strong. Last fall, we noticed the launch of a maple brown sugar flavoured non-dairy creamer (by Silk) and a classic maple glazed doughnut at Krispy Kreme.
Compliment’s Maple & Aged White Cheddar Popcorn Mix – by Sobeys Inc.: A sweet and cheesy popcorn mix coated with sweet maple (made with real Grade A Canadian maple syrup) and savoury, sharp aged white cheddar flavour.
Angie’s BoomChickaPop Salted Maple Flavoured Kettle Corn – by Conagra Foods: Another ready-to-eat whole grain popcorn that combines salty with sweet. I guess we love popcorn!
Vector Maple Crunch Cereal – Kellogg Canada: First launched in 1999, Vector is a high protein cereal. This new flavour is made with crunchy maple syrup pieces and offers 10 grams of protein per 44 gram serving.
Product Trend #3 – Turn up the Heat!
It appears that Canadians like it hottt! These new products are sure to tantalize our taste buds.
Heinz CrowdSauced – by the Kraft Heinz Company: You guessed it! This is a combo of wasabi and garlic aioli. Other flavour pairings in the CrowdSauced line-up include TarChup (tartar sauce plus ketchup) and Hanch (hot sauce and ranch).
Hot & Spicy Chik’n Wings – by Sol Cuisine: This meat-alternative is soy-based and a new option for vegans, vegetarians and are plant-curious consumers.
Takis Dragon Sweet Chili – by Bimbo Canada: Sweet meets spicy in this rolled tortilla chip! While this flavour is a limited edition, the chips also come in Fuego Spicy Chili Pepper and Lime.
Now tell us, which product are you excited to try first?
Written by Sue Mah, MHSc, RD, PHEc, FDC – Award-winning dietitian and Co-Founder, n4nn