Canada’s new Allergen and Gluten labelling regulations came into full force on August 4, 2012. The long-awaited guidance document to industry outlines the requirements for the “gluten-free claim”. For interested marketers, the Canadian Celiac Association (CCA) now provides a Gluten-Free Certification Program which includes the use of the CCA’s gluten-free logo.
Health Canada’s report on “gluten-free” claim criteria states that products that do not exceed 20 ppm, and are manufactured under “Good Manufacturing Practices” meet the intent of regulations for “gluten-free” claim. It’s up to the manufacturers to ensure that they meet the established criteria before using the “gluten-free” claim. Read the full report.
Implications to your business:
Gluten-free claims target an increasing number of consumers who are seeking to limit gluten in their diet. According to the Canadian Celiac Association, it’s estimated that 2,300,000 people require gluten-free products – 300,000 Canadians who have celiac disease and another 2 million who have non-celiac disease gluten sensitivity. It’s not surprising that the market for gluten-free products is expected to grow. Consider learning more about the health and nutrition needs of consumers to help your business. The gluten-free claim is regulated and may be used by manufacturers whose products meet the criteria. The Canadian Celiac Association’s voluntary program may also be of interest to marketers of gluten-free foods.