According to research by the Dairy Farmers of Canada, consumers are most concerned about getting enough vitamins and protein. Dr. Rajavel Elango, Assistant Professor at the University of British Columbia noted that current protein intake recommendations are inadequate. In fact, optimal protein and amino acid intakes could have health benefits.
Dr. Douglas Paddon-Jones concurred, stating that adequate protein intake has the potential to maintain healthy muscle and prevent age related sarcopenia (muscle loss). A threshold of 30 grams of protein represents an promising strategy for adults wishing to maintain muscle mass while control their body fat.
As educators and food innovators, let’s look for opportunities to help consumers reach their ideal protein intake for optimal health.