According to the 11th annual Tetra Pak Index Report, the Internet is transforming the grocery trade. Online is by far the fastest growing channel for groceries today. Keep your eye on these three trends which are shaping the online grocery marketplace both today and tomorrow.
Convenience is the key driver of online grocery. Time-crunched consumers are looking for a shopping experience that is fast, easy and seamless. Some of benefits cited by online grocery shoppers are:
– I have my shopping delivered at home
– I can shop whenever I want
– It’s more convenient
– No physical effort is required
– I can buy everything without visiting several shops
Sustainability affects all of us – consumers, brands, retailers and governments. Locally and indeed globally, food waste is a key concern for sustainability. Almost 1 billion people around the world today suffer from food insecurity and yet 1/3 of food produced is wasted. Innovations such as aseptic carbon packaging or re-sealable packages can help to extend the shelf life of products and ultimately reduce food waste in the home, where most of the food waste actually occurs.
Personalization attracts shoppers online and builds relationships. Unique, customized products available only online can be a major driver. Personalized digital marketing strategies include shopper-specific e-coupons as well as in-store / point-of-sale display systems which show personalized messages to approaching customers.
Do you shop for groceries online? Tell us why or why not? We’d love to hear your experiences.
Sustainability is HOT! Food industry leaders are responding to this ever growing consumer trend and making sustainability a top business priority. Responsible consumption is everyone’s responsibility and it encompasses concerns for people’s nutrition/health, for the welfare of animals and crops, for our communities and the environment overall. Here’s a selection of sound bites that we and other thought leaders tweeted from national events on sustainability food waste.
“Features of a #SustainableHealthyDiet: reduce overconsumption; maintain a healthy weight; limit consumption of nutrient-poor foods; reduce food waste; conserve water and energy in the kitchen.” (DFC symposium)
$31 billion of #FoodWaste in Canada 2014. 53% of food waste is from fruits n veggies. Yikes! (DFC symposium)
“#ReduceFoodWaste by eating leftovers, meal-planning, preserving food.” (DFC symposium)
“ReduceWaste! Eat what you buy – a family of 4 throws away over 120lbs of food a month!” (DFC symposium)
“Some work to do: Canada wastes 40% of food post-purchase.” (DFC symposium)
“Wasting less food is not only important from a sustainability standpoint but also for budgeting.” (Conference Board of Canada, Ontario Agri-Food Education Inc. presentation)
Only “59 % of Canadians understand what organic food means” (Conference Board of Canada Report Card on Food)
“Environmental footprint labelling is on the rise in grocery stores. Could this trend be here to stay?” (DFC symposium)
“The food system of the future must be: nutrition sensitive; climate smart; secure the environment and our natural resources” (DFC symposium)
5 top tips from 100 years ago that still apply today: (DFC symposium)