According to the 11th annual Tetra Pak Index Report, the Internet is transforming the grocery trade. Online is by far the fastest growing channel for groceries today. Keep your eye on these three trends which are shaping the online grocery marketplace both today and tomorrow.
Convenience is the key driver of online grocery. Time-crunched consumers are looking for a shopping experience that is fast, easy and seamless. Some of benefits cited by online grocery shoppers are:
– I have my shopping delivered at home
– I can shop whenever I want
– It’s more convenient
– No physical effort is required
– I can buy everything without visiting several shops
Sustainability affects all of us – consumers, brands, retailers and governments. Locally and indeed globally, food waste is a key concern for sustainability. Almost 1 billion people around the world today suffer from food insecurity and yet 1/3 of food produced is wasted. Innovations such as aseptic carbon packaging or re-sealable packages can help to extend the shelf life of products and ultimately reduce food waste in the home, where most of the food waste actually occurs.
Personalization attracts shoppers online and builds relationships. Unique, customized products available only online can be a major driver. Personalized digital marketing strategies include shopper-specific e-coupons as well as in-store / point-of-sale display systems which show personalized messages to approaching customers.
Do you shop for groceries online? Tell us why or why not? We’d love to hear your experiences.